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Words recur constantly in natural language use, yet it remains unclear whether language models reactivate prior representations or re-evaluate repeated words afresh, and whether post-training changes this default behavior. In this paper, we apply repetition priming (Shiffrin & Schneider, 1977) to 15 models across 5 families (1.5B–14B parameters) in two tasks (semantic categorization and cloze completion), with matched human experiments using identical stimuli. Our findings reveal that: (1) Base models exhibit automatic processing, showing immediate facilitation that is stable across lags, partially survives context removal, and directly correlates with attention to prior occurrences; (2) Instruct models exhibit controlled processing, showing facilitation that decays with lag, collapses without expected context, and at larger scales reverses to interference; (3) The dissociation widens monotonically with scale within the Qwen 2.5 family (1.5B–14B), suggesting that post-training progressively suppresses automatic facilitation; (4) Humans show a hybrid profile that is lag-sensitive like instruct models but uniformly facilitative like base models, never reversing to interference. Our study demonstrates that the post-training pipeline is associated with a qualitative shift in how models process repeated information, provides mechanistic evidence for where the two modes diverge, and reveals that human cognition occupies a middle ground that neither model type captures.